Blogging Best Practices Smackdown!

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1 tag should relate to a variety of themes and keywords which you have posted about and no more than three tags should be assigned by also you .  Make certain are not simply repetitive of one another and varied as this can hurt your SEO efforts. Together with reviving some of your old articles and helping readers find what theyre looking for, inner linking permits you to underline the validity of your own site.  It is possible to connect to your web pages or to other blog posts.   Shorten Your Blog URL Site URLs are one of the first items that search engines crawl to inform what your webpage is all about.  For this reason, its readable and also to avoid a mess of characters and numbers that offer no context.

 

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Below is a sheet that breaks down the body of a URL; it shows the best way to structure them and where to put keywords in URLs.  Remember your URL does not have to be a pick from the webpage title.  Utilizing shorter URLs is a practice that is blogging best because they are easier to comprehend. You'll be on the right path to creating a better site strategy and producing high-quality articles to your readers. When it comes to ranking number one in Google search results, which do you believe is more important Technical SEOthings like obtaining meta tags, alt descriptions, and heading text right or Composing really really really very useful content From my experience, its a mix of both, but more importantly B: Writing really really really very practical content.

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From what Ive discovered, technical SEO gets you so far.  Remain there and to genuinely reach the top, an guide needs to be helpful to the reader.  The largest reason for this is because it aligns with Googles number one need to rank the finest, most useful content first. To aid you, here are just six of those practices Ive used to assist my blog articles rank at the top of Googles search results.  By the end of this article, youll have a playbook.    The fantastic Word Length If you Google Perfect word length for a blog article youll encounter this commonly used graph in the Serp IQ study: Many men and women use this chart to justify writing really really long posts. From my experience, a guide that is 200-word that is super-useful will outrank a guide of 2,000 words any day.  However, my rule of thumb would be to aim for 1,500 words.  And while I just said there is not any perfect length, I follow this principle since it forces me to consider all angles of this subject Im writing about.

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  They scan.   Consequently, if you want to keep people engaged with your essay, youve got to break down your writing into short, succinct paragraphs. They look like work.  They frighten off people.  If you frighten people off, they leave your site.  And should they leave your website, thats a sign to Google your article isnt very helpful.  And if its not useful, you begin to fall in rankings.   Your Headings Need Hooks Look at both of these subheadings and pick the one that captures your interest more: Use Cooking Spray When Frying an Egg or This Ingredient Makes Frying an Egg 10 Times Easier The second headline catches my attention longer, and Ill guess it will for you too.

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The first headline has the answer.  How do you fry an egg better Utilize cooking spray.   Theres no reason to read the report.  Curiosity is created by the next headline.  You dont know what will make an egg easier to fry if you don't keep reading. And if they remain on your webpage longer, thats an indicator to Google which youve got great content.  So, after youve written your article, go back and look for opportunities to create hooks.  If you need assistance with your pins and headlines, one source I turn to time and time again is that this free guide on How to Write Magnetic Headlines. The Big Benefit When You Use Steps and Lists Have you ever thought about why we like lists It turns our brains have been wired for lists. A research conducted by Florida State University discovered that list-making eliminates the cognitive effects of unfulfilled goals. Participants in the study were much more likely to reach aims if they created lists compared to those who didn't.

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A Featured Snippet is an answer to a search result that Google chooses from an articleand most often its in the form of a list.  From the example above, Google shows lots of steps about the best way best to plan an occasion right within its results.  The motive Featured Snippets are so valuable is that if your post is the one Google picks to attribute, your click-through rate skyrockets. Ive seen firsthand how precious Featured Snippets have been for many of Wild Apricots posts, as theyve improved both our ranks and our visitors.  If you would like to get a Featured Snippet, theres some speculation about how Google chooses them, but normally whenever I write a blog post, I attempt to add lists or measures as frequently as possible.   The Types of Pictures That Work Finest Take a look at Both of These images.  Which do you like better (Images from Big Stock Photo.com) Ill have a guess and say its the image of the happy, smiling people. Its not only that the picture of stones isnt attractive, its that were actually hardwired to like images of people better.

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Since I started using pictures of people in my blog articles, Ive discovered they get shared a whole lot more, which is just another factor Google considers in its rankings.  Its a small change that makes a big difference.    Why Your Articles Should be Evergreen Have you ever clicked on an article from a Google search result simply to find the content obsolete When I come across obsolete content, I click on the back button and try another result. Thats why if I need something to rank highly, I try to create whats called evergreen contentcontent that stays applicable during a lengthy time period.  This means I avoid writing about things which have time-based info or fads.   This has increased our blog traffic over 400 percent. If youd like my entire playbook on nonprofit SEO, you can observe my free webinar How to Grow Your Organization by Getting Lots and Lots of Traffic to your site.