One Approach to Blogging Best Practices

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A penalty from Google means your search engine rank is going to be affected.  Stay with engaging and useful content on Googles good side.  Its important to write content related to your business.  Should you write a post on something that doesnt pertain to your industry, you might attract an audience but not the ideal audience to your site. Publish Unique Content Some business owners fall prey to having a service or market marketing company post and to write content on their own blog.  While thats okay, do your research to ensure the content you're getting is not also printed on another site.  An easy way is to conduct a Google search of the very first paragraph of any content that you buy from a writer or company. Should you arent able to outsource your blog posts, check out this post about the best way to write content that is original.    Write Regularly A frequent scenario seen with company blogging is that business owners start writing and then cease after a brief time period.  Maintain an editorial calendar and stick to a program for blogging. Its important to recognize that there's basically no limit to the maximum amount of blogging you do, although you should strive to blog at least once a month for a minimum.  A blog that hasnt may lead individuals that stumble across it to think the company is inactive also. You can eventually become the thought leader in your business Should you write about something special enough on your site.  Not every post needs to be award-worthy, while presumed leadership is vital.  Here are 130 ideas company blog topics which you can use all year long.    Break Up the Text nobody likes to read a giant block of text.

 

Blogging Best Practices Described

Name your article if your post is a listing of must-dos or hints.  Stumbling upon a blog post with 7 business blogging best practices presented in a numbered list is much more appealing to readers than a very long post with apparently no business.  Long blocks of text can intimidate readers right into not spending their time reading your post. By breaking blog articles up into digestible pieces of information rate bounces.    By adding pictures in posts use Images text to break up is.  Graphics and images are appealing and keep readers interested.  Returning to the case in the first stage, youre and if youre writing a article about an award your restaurant obtained using targeted keywords for it include pictures of the award in the site post!  Post images of this award ceremony or a party to celebrate the winners. Use a stock photo instead of not adding any image in any way, if you dont have any images to add.  Remember also that properly tagging your images with keywords can help boost the SEO of this site article to.  Google cannot read images, but it can read the alt text (text alternative). Images have the potential to position within an image search on Google.     Set expectations Dont expect website success overnight.  Results will take time.  Business blogs can help convert more visitors into prospects immediately since they allow a company owner to show off their knowledge and experience in the business. This doesnt mean, however, that blogging working or right for you.   Follow these blogging best practices for your businesss blog and you need to see results!  For help download our free guide below: This post was published and updated July 6, 2018.

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If you use blogging to market your business, you know that writing good blog articles is only half the struggle.  Knowing how to title them, share them and if to post them may make all the difference commented , read and sharedor ignored.  The Colossal Content Marketing Report recently examined 1.16 million articles from 4,618 blogs by publishers such as content marketers, individuals and media companies. When Should You Post If youre posting just on weekdays, for example 87 percent of those articles in the study, you might want to reevaluate your plan.  Blogs posted on weekends really got more societal shares.  Saturdays were the very best afternoon for sharing: Even though just 6.3percent of articles in the study were printed on Saturdays, these articles got 18 percent of social shares. To 6 Eastern time), many engagement with and social sharing of posts occurred after hoursfrom 9 p.m. to midnight Eastern, using a major spike from 10 to 11 p.m. Takeaway: Try scheduling some articles for sharing or weekends articles on social websites afterwards at night instead of during business hours. Social sharing declined, once post names went past 60 characters, however.  Should you ask a question on your post names Survey says Yeswhile 95 percent of blog article titles didnt include people who did received almost twice as many shares that are social as the typical, a question mark.  Keep in mind that posts with more or two question marks had the least amount of shares. Takeaway: If you name blog articles, look for a middle ground.  Dont go overboard, although questions spark curiosity.  And capitalize like a tween girl by using exclamation points.  

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Want more information to Advertise your business Register for your Web.com Small Business Forum Online.  Being a member of the Small Business Forum enables you to ask questions comment on our many posts, get to learn other small business owners and get special offers from our partners. Word Press is a powerful CMS capable of constructing about any kind of Website and has existed for a little while today you would want.  With that said, Word Press began as a platform for blogging.  The CMS has increased a huge amount since its inception, but you can see a lot of its influences exist. Theyre typically only part of the Word Press site as complete, while contemporary Word Press websites contain blogs.  Blogs are additional on so often they are regarded as an afterthought when it comes time to set them in.  We also want to caution folks about slapping them too hastily or using sites while we suggest a blog for most websites. Below, we look at some criteria and suggestions to ensure your Word Press blog is a resource which we actually want to read.  If youre going to read the entire article based on its ease of studying, readability Determines Retention If you look at a post, you can tell. We typically dont remain on these pages for more than a couple paragraphs, if that, unless that articles is absolutely amazing!  Its isnt combating with your layout to read the article when putting together your site.  Below are few strategies to maintain your legibility Use bigger fonts for site text.